Build A Profitable Company That Lasts

Learn the exact business strategies that helped 23 of Singapore's best and brightest entrepreneurs start and grow their companies to the multi-million empires they are today. 

From crafting a winning investment pitch to unleashing a consistent stream of customers, this is a book packed with tons of real life examples in every area you need to build a profitable company that lasts.

Over 1,514 copies sold!

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Brought to you with love by 2 final year undergraduates from SMU and NUS

We are Vincent and Grace, 2 final year undergraduates from NUS and SMU. Both of us started businesses that failed. We lost thousands of what little money we had but the real pain was the countless hours we lost - time that we could never get back.  

We realized we needed to find a mentor so we spent the summer vacation of 2016 seeking out the best entrepreneurs we knew in Singapore, people who genuinely wanted to help young people like us, and we found 23 of them - combined, they have built multiple businesses amassing millions of dollars in sales and revenue.  

With the guidance and help of our book advisor Christine, we wrote a book. This book you'll soon hold in your hand is a distillation of all the practical, battle-tested insights that we learnt. We sincerely hope that this book shows you a clear path forward, whichever stage you may be at.

From Left: Grace, Christine and Vincent



You've read the books, watched countless videos, paid thousands of dollars for internet marketing courses but somehow you are overwhelmed by all the information that's out there with no idea how to actually start. You want to actually take action to build a profitable business that gives you the freedom of time and money to be the best you can be. No fluff.


You've been working tirelessly on your startup, out of cafes, incubators - any place where there's stable WIFI and good coffee. 14 hour days are normal but as hard as you try, you constantly worry if you can keep finding customers to make money. You want to have a profitable business with consistent and increasing cashflow to eventually provide for your family.


From funding, building your team, marketing, negotiation and sales - we selected mentors who are the best in their fields to show you how to build a profitable company that lasts.

Mr Chua Kee Lock

CEO, Vertex Ventures How to pitch to Singapore's top venture capitalist

Ms Elim Chew

Founder, 77th Street How to connect with VIPs

Mr Koh Seng Choon

Founder, Dignity Kitchen Building a profitable and sustainable social enterprise

Mr Mark Phooi

CEO, First Media Pte Ltd Target and sell to your dream customers

Mr PN Balji

Former Editor, TODAY How to get featured in the Straits Times, Today and other media outlets

Mr Joseph Foo

CEO, Jason Marine From idea to IPO - values to guide you along the way

Ms Teo Pei Ru

CEO, La Belle Couture How I built a market leading company from $500,000 in debt

Mr Marcus Tan

Co-Founder, Carousell How to attract top notch talent to build your start-up

Mr David Leong

CEO, Peopleworldwide Ancient Chinese wisdom for building a business that lasts

Mr Lai Chang Wen

Co-Founder, Ninja Van How I built Southeast Asia’s fastest growing last-mile logistics company

Mr Anthony Chan

Co-Founder, Coffee Hive From idea to 11 outlets: how to build a profitable F&B empire

Mr Darius Cheung

CEO, Attracting quality investors: what I learnt in raising S$2.16 million

Mr Edwin Chan

CEO, Cambridge Institute From $10 million dollar empire to $1 million personal debt: why I failed

Ms Christine Sim

CEO, The Entre Club Pte Ltd How to find extraordinary mentors

Mr Tan Soon Liang

Managing Director, Ti Ventures Pte Ltd Strategies to raise money as an early stage start-up

Dr Leong Horn Kee

Former MP and CEO, Far East Group Founder, The Entre Club What I learnt serving alongside Singapore's greatest leaders

Mr Anthony Chow

CEO, Igloohome How I created a global business from a local hackathon

Mr Roger Koh

CEO, Chen Fu Ji Holdings How I marketed a $25 fried rice: secrets of creating an irresistible brand

Mr Joel Khoo

CEO, Learnly How to design and implement a viral marketing campaign

Mr Douglas Chow

CEO, Empower Advisory Telling a genuine business opportunity from a get rich quick scam

Mr Raniel Lee

CEO, RightSpot EM3 to CEO: How I stayed positive in overwhelming adversity

Mr Low Boon Seong

CEO, Align Group Creating a happy workplace: your ultimate competitive advantage

Mr Clinton Zheng

Partner, Diamond Walker Bespoke Shoes The J Curve of Success

Mr Prantik Mazumdar

Managing Partner, Happy Marketer Bonus chapter: Failing with digital to succeed in your start-up journey


  • Pivotal lessons I learnt in failure - How Edwin Chan of Cambridge Institute went from a $10 million dollar business empire to $1 million dollars in personal debt.  
  • How to create a company culture that attracts the smartest and most passionate engineers, growth hackers, designers to fight for you. (we break the process down step-by-step from one of the most popular employers in the Singaporean startup space!)  
  • Fund raising secrets from some of Singapore's best funded companies, including how landed Facebook Co-Founder Eduardo Saverin as an investor!  
  • How to identify your dream customers and create hyper-targeted messages to get your first clients when you have no track record.
  • How to connect and build relationships with high profile mentors who can accelerate your success, even as a young entrepreneur with no networks and contacts.  
  • Leadership lessons from a former Member of Parliament and CEO of multiple listed companies, who served under some of Singapore's greatest leaders, including Minister Mentor Lee Kuan Yew and billionaire real estate mogul Mr Ng Teng Fong. 

And Over 400 Pages of Real Life Examples, Tactics and Strategies to Help You Build a Profitable Business That Lasts...


It's okay to fail

Graduates Grace Lin and Vincent Ng hope to remove the stigma of failure with their book Why You Should Fail, which contains advice from 23 Singaporean business leaders...  

The Straits Times Life Section 

Monday, August 21, 2017


I am amazed at how much diversity and depth of the featured entrepreneurs is covered in more than 400 pages. You can walk away with tangible actions you can put to work right away, with authentic deep-felt wisdom focusing on wide range of aspects from nentorship to employee relations to personal value to handling difficult customers and more. Why You Should Fail is worth re-reading many times over because you will discover different aspects that may come in handy at different stages of your business and growth. Christina Teo Founder, Startup Asia Women Community

Why You Should Fail is a disciplined endeavour that gets under the skin of entrepreneurs. Those featured aren’t celebrities. They are regular people with real experiences you and I can relate to. Presented systematically, the lessons shared are intuitive with practicable tips. No management jargon or concepts. 

It is a most helpful read for budding entrepreneurs, and a refreshing reminder for their more seasoned counterparts not to lose sight of the basics.  

Viswa Sadasivan Former Nominated Member of Parliament (Singapore) and CEO, Strategic Moves Pte Ltd


Every startup in the world has seen it’s fair share of failure and success. Founders may make mistakes in terms of strategy/direction. Managers may fail in working with teams to execute the plan. 

Why You Should Fail talks about coping strategies and tactics to minimise failure and build sustainable success. It gives a good perspective from both the Startup and Investor side, and how even temporary setbacks can lead to growth and success. A recommended read for all Startup Founders. 

Mohan Belani Co-Founder and CEO, e27 



I want to thank the two of them for embarking on this journey. They have really given us a true gift by collecting and sharing the experience of how all these entrepreneurs have overcome failures and difficulties and given us insight into some of the important lessons of running a successful business.

Andrew Lee CEO, Seoul Garden Group  

Why You Should Fail is my secret wish come true for Singapore and our young to celebrate failures so that we can become a more innovative and resilient economy and society. I encourage every aspiring entrepreneur to read this book to get invaluable insights from the featured CEOs.

Anthea Ong Social impact entrepreneur, investor and certified life coach  

Why You Should Fail gives you essential learnings from those who have adopted a "new relationship to failure or setbacks", from across diverse industries in a way that is not only enlightening but practical too. After reading this book, you may not fail more, but you will be more resilient. Steven D’Souza Co-author of Not Knowing: The Art of Turning Uncertainty into Possibility  


Supporting budding entrepreneurs. 

Maybank is proud to be a supporting sponsor of this project. We've always been a champion of local start-ups and SMEs, providing market-leading solutions for our customers. Starting up a business involves figuring out many unknowns, making tough choices and learning from past mistakes. It's helpful to learn from those who have prevailed, so this book is indeed an invaluable resource.

A project supported by the Lifelong Learning Council. 

The LearnSG Seed Fund aims to grow community-led learning initiatives. We are looking for ideas that build and promote lifelong learning culture, impart and encourage work and life skills learning, benefit the community and Singapore.


You can pre-order the book in 2 ways:

$30 Standard Edition

1 Limited Edition Paperback Copy  

Invitation into Dream 100 Community  

Self Collection or Delivery

$150 VIP Package

5 Limited Edition Paperback Copies  

  Invitation into Dream 100 Community  

Free Shipping

If you selected the self-collection option, you'll receive a message with details on weekly self-collection dates where you can collect your book, stay tuned!  

Delivery is currently only available in Singapore. If you live overseas, please purchase the digital copy of the book (to be out soon).

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You are the average of the 5 people you spend the most time with and as Tony Robbins says: "our lives are a direct reflection of the expectations of our peer group." Entrepreneurship is a lonely journey and that's exactly why we feel that Why You Should Fail has to be more than just a book. We started this Dream 100 community to connect like-minded entrepreneurs together so they can share resources and challenge each other to raise their game. Through barbecues, board game sessions, hackathons and brainstorming sessions, this is a curated group of people you can learn from, bounce ideas off and draw support from. This is your tribe. This is a community of people that gets you and we would love to invite you to join our movement.


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